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Question?

Do you know why startup fails in the investment stage?

Why is a great team with immense potentials not funded by Angels or VC Funds?

Why are entrepreneurs always frightened lest their ideas are not stolen by the big shark?

What you MUST KNOW!

Find what your investors search in your business before they invest!

How you can make your company lucrative to your investors!

How you can protect your million dollar idea!

Your Asset as a Startup Company

  • Copyrighted Software, content & product model
  • Patented Innovation or Design 
  • Market Reach with Traction
  • Your Brand Image

Traction

Traction means having a measurable set of customers or users that serves to prove to a potential investor that your startup is “going places.” The tricky part is actually gaining that traction and knowing when you have enough to approach potential investors, so here are a few tips that should help.

There might be so many verticals for getting traction for your startup. Depending on the target market & potentials, the startup may follow the given verticals:

Publishing on Journals/Newspaper Non-SEM Online Ads Target Market Blog
Public Relationship/Publicity Stunts Search Engine Optimization Community Building
Search Engine Marketing (SEM) Partnering with Companies Viral Thread Marketing
Participating at the Trade Shows Speaking Engagement Sales on Existing Platform
Offline Ads (Billboard/wall painting etc.) Buying Smaller Sites Anything that drag attention to your target audience

Note: It’s never a good idea to approach the investors without having a credible amount of traction. Either you’ll lose your impression before the investors or they’ll devaluate your startup if you can’t show them a decent number of traction. 

If you are a startup entity & working in Bangladesh, our team shall help you to be ready for your investment round.

Team

A Team can turn a million dollar idea to waste of time & money or to something that is beyond our dream. It’s really important to share the equity/profit among the co-founders in such a manner that makes everyone happy. There is no alternative to team understanding, dedication, common goal, individual strength of the team members.

These all things motivate the investors to trust in your venture & jump on investment.

Note: It’s never a good idea to drag a tech guy or business development professional offering them equity when they don’t believe your idea. You may save some money in the beginning; however, you may miss team work or control in your dream idea. 

Market Size

A Team Startups are born to solve problems of our daily life. It is not mandatory to use technology to be a startup. What important is to be unique & it affects the entire market that you are addressing to. Investors always look forward to the startups which has a bigger future market. 

Before introducing your target market, it is crucial to do a good background research. Most of the startups are neglected since they are less focused to address their exact target market & the future customer trend connected to their product/service. 

Note: Your market is your strength & the potentials for future growth. Before pitching your idea to your potentials, it’s must to come up with your true market size & it’s future.

If you are a startup entity & working in Bangladesh, our team shall help you to be ready for your investment round.

Business Model

This is the only thing that your potential investors will check again and again. Your Business Model will cover how you are going to earn revenue through selling your product/ services. It varies from startup to startup depending on their individual product or services. Some may earn through subscriptions or commission where others may earn through selling product or services or ads etc.

However, the startup should come out with the exact amount as to how much they are going to earn from whom connecting with their current traction. Prediction works to some extent though it is less likely to work to the fullest. 

Note: Your Business Model is the most lucrative part before your investors. Startups must make it bold & precise before their investors.

If you are a startup entity & working in Bangladesh, our team shall help you to be ready for your investment round.

Product or Services

This is pretty simple. Something a startup knows the best throughout their entire operation. This part says what are your products or services & how they are different from the current available market. 

If it is totally unique, does it have the demand in the current market? Most importantly, the investors always look for the future market connected to your product/services. 

Note: It is not a good idea to promote a startup when it is not ready with the Minimum Viable platform. Your customers/clients are your asset provided you ensure extreme customer delight from the beginning. 

Advantages & Competition

If your product is unique in the market, you’ll be ahead of competition provided you go BIG in the beginning. However, sometimes one needs to spend a lot to convince customers & build trust on the new products.

It is a good idea to have in depth market knowledge about your competitors & come up with plans to surpass them. Out of everything, startups should present before their investors that they are ahead of everyone in the market. 

Note: Startup must have a pure strategical plan to figure out their strengths & advantages. 

If you are a startup entity & working in Bangladesh, our team shall help you to be ready for your investment round.

Non-Discloser Agreement

An NDA is a legally binding contract in which a person or business promises to treat specific information as a trade secret and not disclose it to others. Startup people love to forward their presentation slides & project to their mentors, potentials investors or concerned community in the beginning without signing NDA with them.

This unconscious move always turn them vulnerable before their concerned community. Sometimes the investors are also find themselves less comfortable working with these startups. 

Note: Provisions in an NDA must be narrowly tailored to serve the legitimate interests of a business as overreaching can result in the agreement being invalidated.

If you are a startup entity & working in Bangladesh, our team shall help you to be ready for your investment round.

Copyright Protection 

This Biggest support for a startup to protect the assets of his idea or business model under Bangladesh Copyright Law. Even if the founders share their documents at random after copyrighting their idea, they will get protection if someone uses it. However, it is advisable that they put a copyright notice along with their documents. 

It is pertinent to note that the copyrighted business ideas are way more lucrative to the investors. As such, this kind of startups get more protection against their competitors & gets more valuation in regards to investment. 

Note: Copyrighted IDEA is an asset for your company. Most of the people of the modern country are aware of the value of their Intellectual Property & it’s protection.

If you are a startup entity & working in Bangladesh, our team shall help you to be ready for your investment round.

Patent Protection

If your idea is unique & it turns out an innovation for a particular field, you must protect it under patent law. Patent grants a right or title from the government authority for a particular period or especially the sole right to exclude others from making, using, or selling your invention.

If you think, your design is unique & it has an industrial application, you must patent your design lest it is not used buy others and used for commercial purpose. 

Note: If your invetion is patented you’ll get huge commercial benefit against your patented right. Investors always look for those kind of startups who has patented right connected with their invention.

If you are a startup entity & working in Bangladesh, our team shall help you to be ready for your investment round.

Founders Agreement

Working for startups is a great passion & there is deep love & emotion connected with the idea that people work for. It is not always right that there will be same understanding among the co-founders & employees connected to it. Startup people must have founders agreement to keep fairness & confidentiality among the co-founders. Founders agreement ensure rights, confidentiality, responsibility & other key issues in a startup.

Besides, they must have an NDA with the employees lest they don’t disclose anything if they leave the company or join another company which is in competition with the current company.  

Note: If your invetion is patented you’ll get huge commercial benefit against your patented right. Investors always look for those kind of startups who has patented right connected with their invention.

If you are a startup entity & working in Bangladesh, our team shall help you to be ready for your investment round.

Maintaining Confidentiality

This is something that a startup must take care from the beginning. Most of the startups is build on some unique idea what is easy to implement though less people are concerned of it.  It is to be taken that someone else might work on the similar issue that you are working on. 

Your idea might be at stuck if it is carried by an improper hand. Most of the times it happen when the founders or co-founders reveal their confidential information without knowing the motive of the person they are talking to, IT people who are working for the product development, employees those who work for the startups. It can be protect provided the founders sign NDA with the people they are dealing with. 

Note: Confidentiality is taken as one of the smartest move for a startup to be successful. To step forward, startup owners must know the art of hiding sources.

If you are a startup entity & working in Bangladesh, our team shall help you to be ready for your investment round.

Trademark

A trademark, trade mark, or trade-mark is a identifiable symbol or sign, design, or expression which identifies products or services from a particular source  which differentiate these product or services from others. However, trademarks those are used to identify services are actually called service marks. 

One can trademark the name of his entity, logo, slogan or everything attached in one photo as a trademark. Trademark  ensure a way better protection to your brand securing your hard earned image in the market.

Note: Your trademark is your intellectual property right attached to your company. Company having trademark registered with the concerned government authority receives higher valuation in terms of investment. 

Are you curious to know who are the potential investors in Bangladesh?

Do you know what are the 30 legal services that a startup might need to carry on their new business?

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